Video marketing is flooding today's social media outlets and websites.
These days almost any type of business can benefit from the production of a short video to introduce their products and services. Studies have shown that consumers are 65-85% more likely to purchase a product or service that has video representation. This makes establishing a personal connection with buyers through the means of video marketing a key element in the future of online marketing. It has been estimated that somewhere close to 75% of business professionals watch promotional videos frequently for relevant products and services they are interested in.
At least half of the content is watched straight from YouTube.com. Of those that watch these online ads, half of them will end up visiting the promoted company's website. Video can also lead directly to sales. Studies show that 76% of users who watched an explainer-video about a product subsequently bought it. To get you even more excited, 84% of businesses say that video provides good return on investment.
So better start crafting your exciting product videos now!